Create your Demo Video with (Practically) No Budget —102 — The Scenario

January 31, 2017
Now that you have your video brief ready, let’s move on and write your video script and storyboard.

Script writing

A good script is sort of a walk on a tightrope. On one side you have to fulfill your brief objectives and on the other one you have to tell a good story that people will want to listen. Succeeding in doing both is a hard.

In our case we decide that we’d go with a basic script plan for our video. Kumbu being a new service people don’t know of, we wanted to keep it clear simple. Here’s the plan.

Script plan example:

  • Problem / Observation
  • How do you solve the problem
  • How does it work
  • Conclusion and call to action

We decided that the story we’d tell is of a parent that has his memories scattered across the web and devices. We wrote a 1 page script and discussed the visuals we’d put to illustrate the script.

Roughs scenario

Once the script written, I made some research to find (free) stock pictures and videos that I could use. I did not want to make plans that I could not deliver, so I wanted to make sure I could find the right visuals.

I find Allthefreestock pretty useful as it curates lots of websites that offer (free) photo and video stock visuals.

There, I did find a few visuals we agreed that would fit, so I started making a rough scenario. It’s basically a draft of every sequence of the movie. For this step, you only need paper and pen — and a little imagination!

We’d discuss on these sketches, effects and confirm all of the sequences before I even started editing on my computer. Trashing a drawing you made in a few minutes is okay — but trashing hours of digital editing can be really exasperating!

These are the first roughs for the scenario.

Scenario with final visuals

Once we agreed on the rough scenario I prepared and advance scenario with final visuals. This step can be skipped, but I found it pretty useful to make sure I had all the necessary visual elements to make it.

This step is the beginning of the technical details integration.

In this example, I will export the final video in the Youtube 1080p format, which means that I have to respect a certain ratio for the composition elements (here 1920x1080 in pixels). The bigger it is, the best quality it will have at the end!

  1. Separate elements to create from media elements if you have some (personal or to buy).
  2. Create a global document in the correct ratio from where you will export all for After Effects in the following step. For this example, I only use one Illustrator file to create, gather medias and export.
  3. Use all tools you need to create elements, then gather everything without forget any details.

The scenario for the Kumbu video:

In the next chapter, we’ll start editing our video on After Effect!
Anna Hervé

Lead designer @getkumbu. UX and graphic design mostly but curious in everything and explorer all the time. TV shows, music, video games, rabbits and pastry.

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